Job Title : Content Writer
Location : Louisville, KY

The Role: 

We are seeking a creative and detail-oriented Content Writer who will be working with teams across the company (across countries i.e. India & US) to create valuable content to educate our customers and wow our prospects. Your work will have you fiddling with taglines and content on website pages, writing blog posts for feature announcements, putting together thought leadership posts for guest publications, sketching marketing collateral, framing scripts for feature videos, creating engaging content for social media posts, drafting press releases, whitepapers, buyers guide and so on.

Job Responsibilities

• Research markets and industries to create both long and short form content that is innovative and original
• Create eye-catching and innovative headlines
• Create content marketing campaigns to drive leads and subscribers 
• Use SEO best practices to generate traffic to our site
• Proofreading content for errors and inconsistencies
• Editing and polishing existing content to improve readability
• Collaborate with campaign managers, creative team, and designers
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results

Qualifications

• Proven work experience as a Content Writer, Copywriter or similar role
• Proven record of excellent writing demonstrated in a professional portfolio
• 3+ years of professional writing experience, especially with digital platforms
• Experience doing research using multiple sources
• Experience in creating marketing content is a big plus
• Experience in writing on AI and/or Healthcare IT is a big plus
• Familiarity with web publications
• Excellent writing and editing skills in English
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Hands-on experience with Content Management Systems 
• Ability to work independently with little or no daily supervision
• Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
• Proficiency with computers, especially with MS Office or G-Suite
• Familiarity with keyword placement and SEO